Skip to main content

Aidan Wilson

From Noise to Signal: How Game Studios Level Up Discord Community InsightsArticle

From Noise to Signal: How Game Studios Level Up Discord Community Insights

Aidan WilsonAidan WilsonMarch 13, 2025
A black king and a silver queen chess piece placed on a white background, showing their bases and contrasting materials.
10 Discord Strategies Gaming Companies NEED to ConsiderArticle

10 Discord Strategies Gaming Companies NEED to Consider

Aidan WilsonAidan WilsonMarch 6, 2025
A group of six diverse characters from Final Fantasy XIV posing in front of a colorful stained-glass background. Each character sports a unique and stylish outfit, ranging from elegant and historical-inspired dresses to gothic and steampunk ensembles. The characters vary in size, with a tall masked figure in a top hat and a small Lalafell wearing a heart-adorned hat.
How the FFXIV community elevates player engagementArticle

How the FFXIV community elevates player engagement

Aidan WilsonAidan WilsonFebruary 27, 2025
A close-up of a person's hand holding a pen and pointing at a colorful bar chart on a printed document. The chart contains red, blue, and beige sections, with a line graph visible in the background. The scene represents data analysis and business reporting.
Advanced sentiment analysis in gaming: teaching AI slang, memes and sarcasmArticle

Advanced sentiment analysis in gaming: teaching AI slang, memes and sarcasm

Aidan WilsonAidan WilsonFebruary 18, 2025
Dynamic scene from Marvel Rivals, featuring several Marvel characters, including Storm, in mid-action above a futuristic cityscape. Characters are leaping, flying, and engaging in combat as neon lights illuminate the skyline below.
The secrets behind Marvel Rivals’ rapid Discord growth: Lessons for game communitiesArticle

The secrets behind Marvel Rivals’ rapid Discord growth: Lessons for game communities

Aidan WilsonAidan WilsonFebruary 11, 2025
A bustling scene at an event booth hosted by Ukie, the UK's interactive entertainment industry body. A Ukie staff member, wearing a navy-blue shirt with the Ukie logo on the back, is engaged in conversation with an attendee carrying a backpack. In the background, several other attendees interact near displays and materials. The booth features vibrant signage, including a colorful Unreal Engine banner, and a screen displaying an HDMI error message. The atmosphere is lively, suggesting a networking or industry expo environment.
Levellr joins forces with Ukie: Strengthening our commitment to the UK gaming industryNews

Levellr joins forces with Ukie: Strengthening our commitment to the UK gaming industry

Aidan WilsonAidan WilsonFebruary 10, 2025
A young man in an orange hoodie celebrates enthusiastically, holding a keyboard aloft with one hand and clenching his other fist in excitement. He has a big smile on his face, expressing joy or victory. Behind him, a gaming setup with multiple screens and colorful equipment fills the room, contributing to a vibrant, high-energy atmosphere.
How UX can make or break your Discord serverArticle

How UX can make or break your Discord server

Aidan WilsonAidan WilsonFebruary 6, 2025
Friends Having a Conversation while Sitting on the Couch
How to build safe and social gaming communitiesGuides

How to build safe and social gaming communities

Aidan WilsonAidan WilsonFebruary 5, 2025
The Levellr staff celebrating on a boat in Lisbon
Levellr Raises $1.75M to Help Brands Build Thriving Discord CommunitiesNews

Levellr Raises $1.75M to Help Brands Build Thriving Discord Communities

Aidan WilsonAidan WilsonFebruary 5, 2025
Two enthusiastic football fans shout and cheer from the stands of a crowded stadium. One fan wears a light blue and maroon football jersey, cupping his hands around his mouth as he yells. The background is filled with a blurred, lively crowd, capturing the intense atmosphere of a live sports event.
Turning community members into brand advocates: strategies for community-driven growthArticle

Turning community members into brand advocates: strategies for community-driven growth

Aidan WilsonAidan WilsonFebruary 6, 2025