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Why Your Discord Isn’t Driving Growth—And What to Do About ItArticle

Why Your Discord Isn’t Driving Growth—And What to Do About It

Aidan WilsonAidan WilsonApril 17, 2025
Why Community is the New Growth Engine in GamingArticle

Why Community is the New Growth Engine in Gaming

Aidan WilsonAidan WilsonApril 10, 2025
Understanding Social Listening & Sentiment Analysis in Gaming CommunitiesArticle

Understanding Social Listening & Sentiment Analysis in Gaming Communities

Aidan WilsonAidan WilsonApril 10, 2025
From Noise to Signal: How Game Studios Level Up Discord Community InsightsArticle

From Noise to Signal: How Game Studios Level Up Discord Community Insights

Aidan WilsonAidan WilsonMarch 13, 2025
A black king and a silver queen chess piece placed on a white background, showing their bases and contrasting materials.
10 Discord Strategies Gaming Companies NEED to ConsiderArticle

10 Discord Strategies Gaming Companies NEED to Consider

Aidan WilsonAidan WilsonMarch 6, 2025
A group of six diverse characters from Final Fantasy XIV posing in front of a colorful stained-glass background. Each character sports a unique and stylish outfit, ranging from elegant and historical-inspired dresses to gothic and steampunk ensembles. The characters vary in size, with a tall masked figure in a top hat and a small Lalafell wearing a heart-adorned hat.
How the FFXIV community elevates player engagementArticle

How the FFXIV community elevates player engagement

Aidan WilsonAidan WilsonFebruary 27, 2025
A close-up of a person's hand holding a pen and pointing at a colorful bar chart on a printed document. The chart contains red, blue, and beige sections, with a line graph visible in the background. The scene represents data analysis and business reporting.
Advanced sentiment analysis in gaming: teaching AI slang, memes and sarcasmArticle

Advanced sentiment analysis in gaming: teaching AI slang, memes and sarcasm

Aidan WilsonAidan WilsonFebruary 18, 2025
Dynamic scene from Marvel Rivals, featuring several Marvel characters, including Storm, in mid-action above a futuristic cityscape. Characters are leaping, flying, and engaging in combat as neon lights illuminate the skyline below.
The secrets behind Marvel Rivals’ rapid Discord growth: Lessons for game communitiesArticle

The secrets behind Marvel Rivals’ rapid Discord growth: Lessons for game communities

Aidan WilsonAidan WilsonFebruary 11, 2025
A young man in an orange hoodie celebrates enthusiastically, holding a keyboard aloft with one hand and clenching his other fist in excitement. He has a big smile on his face, expressing joy or victory. Behind him, a gaming setup with multiple screens and colorful equipment fills the room, contributing to a vibrant, high-energy atmosphere.
How UX can make or break your Discord serverArticle

How UX can make or break your Discord server

Aidan WilsonAidan WilsonFebruary 6, 2025
Two enthusiastic football fans shout and cheer from the stands of a crowded stadium. One fan wears a light blue and maroon football jersey, cupping his hands around his mouth as he yells. The background is filled with a blurred, lively crowd, capturing the intense atmosphere of a live sports event.
Turning community members into brand advocates: strategies for community-driven growthArticle

Turning community members into brand advocates: strategies for community-driven growth

Aidan WilsonAidan WilsonFebruary 6, 2025