How Look North World Uses Levellr to Revolutionise Game Development
Look North World was founded to look to the future. Key to that is not only connecting with a vibrant community of players but also including them in the testing and iteration process — reducing development time and going straight to what resonates with players, cutting out the years of hard work shrouded in uncertainty that define traditional studios.
An independent entertainment company focused on creating unique experiences, developing new intellectual properties, revitalising brand IP, and embracing the fast pace of UGC platforms — contrasting with the years-long development cycles typical of traditional studios.
The Challenge: Keeping Pace with an Experimental Development Cycle
Developing experimental games poses a unique challenge compared to traditional processes. Working efficiently is crucial for every studio, but the development process for games like Look North World's is especially fast-paced — and it requires a direct, continuous line to the audience to work at all. Traditional methods of gathering player insights simply can't keep up.
Playtest weekly
New and current games needed live testing sessions with real players on a recurring basis — not quarterly surveys.
Gather actionable feedback
Player experiences, bug reports, and improvement suggestions surfaced in real time — not post-launch, when it's too late to act.
Monitor sentiment
Continuously track community engagement and mood to understand what was landing and what needed to change — fast.
Traditional methods of gathering player insights can't keep up with this innovative and fast-paced development cycle. A truly direct connection to audiences is required — and the tools to turn that connection into actionable insights.
How Levellr Makes It Work
With an ever-growing global audience of millions, Discord has emerged as the primary social hub for gamers — a place where studios can interact directly with fans in a way social media can't match. Levellr's real-time tools add an extra layer of intelligence to that connection: streamlining workflows, surfacing the signal from the noise, and capturing insights that would otherwise get lost in the flow of conversation.
Real-Time Playtesting Feedback Loop
Levellr's Discord insight tools enable Look North World to regularly connect with their community for live playtesting sessions. Players directly share their experiences, report bugs and suggest improvements in real time — giving the development team a direct feedback pipeline that runs weekly, not quarterly. Insights that once took weeks to gather and analyse now surface immediately.
Social Listening That Cuts Through the Noise
Discord is a powerful platform for enabling interaction — but that ease of chat can be overwhelming due to the sheer volume of conversations. Community managers could spend an enormous amount of time manually monitoring many channels and still miss something important. Levellr's social listening features and automated notifications immediately surface the most important and relevant feedback, so the product and player experience teams focus on what matters most rather than drowning in raw chat logs.
Scheduled Posting & Workflow Efficiency
Levellr's scheduled posting features allow managers to line up posts in advance — saving time in the workflow and spacing out content across weekends, evenings, and different time zones. Announcements, event reminders, and more can be set to post at the ideal time, allowing the team to focus on meaningful interactions with players rather than manually managing a content calendar.
"Levellr allowed us to get our Discord community on a growth trajectory by providing visibility on what activities actually drive growth, better understanding of overall sentiment, alongside support from Levellr that has been responsive and helpful every single step. We leveled up our game with Levellr!"
Decision-Grade Intelligence, Not Just Raw Data
The Levellr dashboard provides Look North World with a clear view of what's going on in their community at all times. Rather than manually compiling reports or scrolling through channels, the team gets structured, actionable intelligence that feeds directly into development decisions.
Membership Growth Tracking
Monitor how the community grows over time and understand which activities and content types are driving new members to join and stay.
Participation Rate & Engagement
Track who is actively contributing versus lurking — giving community managers the data to identify and nurture rising voices in the player community.
Sentiment Tracking
Understand the mood of the community in real time. Catch negative shifts before they compound and amplify positive moments while they're happening.
Key Trends & Actionable Insights
By identifying what matters most to players, the product and player experience teams make efficient use of their time — focusing on the issues and opportunities that move the needle.
The Results
By integrating Levellr into their workflow, Look North World has fundamentally changed how community fits into their development process — turning it from a support function into a competitive advantage.
Accelerated the development process with weekly player insights
Real-time feedback loops mean the team hears from players every week — not after launch. Bugs get caught earlier, features get validated faster, and the gap between what players want and what ships closes significantly.
Nurtured an engaged and growing Discord community
With visibility into what activities actually drive growth, Look North World can invest their community efforts where they have the most impact — building momentum rather than guessing at it.
Turned impactful feedback into actionable short and long-term strategy
Community conversations don't just stay in Discord. They flow into product decisions, roadmap prioritisation, and cross-team strategy — making the community a genuine input to the business, not just a channel to broadcast into.
Improved team efficiency through streamlined community management
Time previously spent manually monitoring channels, building reports, and scheduling content is now freed up for the work that actually matters: meaningful interactions with players and a focus on community health.
When your development cycle runs at the speed of your community, you need tools that can keep pace — not reports that arrive after the window has closed.
Ready to turn your community into a development asset?
Contact Levellr today to discover how you can connect directly with your players to focus your time where it matters — fostering engagement, driving ROI, and strengthening player loyalty.