For Marketing Teams — Levellr
Solutions — For Marketing

Your Discord is a
real-time focus group.
Start using it.

Levellr gives game marketing teams the intelligence to de-risk campaigns, measure what's landing, and build audience understanding that no survey or analytics platform can match — straight from your community, in real time.

Campaign intelligence · Season 4 launch
Members are overwhelmingly excited about the new map, but the battle pass pricing is generating significant pushback — particularly among your longest-tenured players. Recommend acknowledging in comms before the launch window closes.
Levellr AI · 3,241 messages analysed · 2 hrs ago
Cited
Audience signal · Pre-launch
Your trailer focused on the crafting system, but co-op mode is generating 4× more organic conversation. Your most engaged players aren't talking about what you're marketing.
Social Listening · #game-discussion
Act now
Audience segment · High-value players
Top 8% by spend and tenure are broadly positive on Season 4 but asking for ranked mode changes. This cohort's NPS drives 61% of word-of-mouth referrals.
Segmentation + Social Listening
High priority
Trusted by marketing teams at
Trusted by leading game studios and consumer brands
The problem

Marketing decisions built on assumptions are expensive. Your Discord already has the answers.

Most game marketing teams are running on gut instinct, competitor benchmarking, and last quarter's survey data — while the world's most authentic real-time focus group sits inside their Discord server, completely unread.

🎯

Campaigns built on assumptions

You're marketing the crafting system because it tested well internally. Meanwhile your community is talking non-stop about co-op mode. The disconnect is expensive — and invisible until launch day.

📊

No way to prove community ROI

Leadership wants to see the numbers. You have a thriving Discord community and anecdotal wins — but no structured way to tie community engagement to acquisition, retention, or revenue outcomes.

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Audience data that misses your best players

Platform analytics tell you what happened. Your Discord community tells you why — and what's coming. But without the right tools, that signal is buried under thousands of daily messages nobody has time to read.

Insight that arrives too late

Post-launch surveys. Monthly reports. Quarterly reviews. By the time feedback makes it back to the marketing team, the campaign window has closed and the moment to act has passed.

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Segments that don't reflect reality

Your audience isn't one thing. High-spending veterans feel differently about a patch than day-one newcomers — but most tools treat them as the same. Generic insights drive generic campaigns.

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Content that doesn't resonate

Your community generates huge amounts of authentic UGC, organic hype, and genuine advocacy — but surfacing the best of it and turning it into campaign assets is a manual, slow, and incomplete process.

Campaign Intelligence

Know what's landing before it's too late to change it.

Levellr gives your marketing team a real-time read on how campaigns, trailers, announcements, and launches are landing in your community — with cited AI insights that explain the why, not just the what. Stop waiting for post-campaign surveys. Know within hours.

  • Track campaign keywords and messaging from launch day to see conversation volume and trend
  • Understand sentiment shifts around specific announcements — what landed, what didn't, and why
  • Compare launch performance against previous campaigns to measure improvement over time
  • Every insight links back to source conversations — so you can share with leadership with confidence
Social Listening Keyword Tracking Levellr AI
Campaign tracker — Season 4 launch
Day 3 post-launch
🗺 New map
4,821 mentions ↑ 88%
Overwhelmingly positive. Players are using "incredible" and "best map yet" — strong organic hype. Recommend amplifying in paid social.
🎮 Co-op mode
3,104 mentions ↑ 62%
Most discussed feature — not featured in launch trailer. Strong case for co-op-focused paid campaign.
🎁 Battle pass
2,340 mentions ↑ 41%
Mixed sentiment — pricing pushback from veteran players. 68% of criticism is from members 12+ months tenure. Recommend targeted response.
⚙ Ranked changes
1,102 mentions ↑ 28%
Mostly neutral curiosity. High-engagement players are cautiously optimistic. Monitor.
Audience Understanding

Stop marketing to an average. Understand your real audience segments.

Your community isn't one audience. Your high-spending veterans feel differently about a balance patch than day-one newcomers. Levellr's Segmentation lets you build precise audience cohorts based on actual behaviour — tenure, spend, engagement level — and understand exactly what each group thinks.

  • Build audience cohorts by tenure, engagement tier, spending behaviour, or Discord role
  • Query each segment through Levellr AI to understand their specific sentiment and priorities
  • Identify your highest-value advocacy segment — the players who drive word-of-mouth and referrals
  • Feed segment insights directly into campaign messaging, targeting, and localisation strategy
Segmentation Levellr AI Social Listening
Audience segments — marketing view
4 cohorts active
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High-value veterans
12+ months · Top 10% spend · Lv 20+
2,841
Query →
Core engaged players
3–12 months · Active weekly · Lv 10+
14,204
Query →
🌱
New players — last 30 days
<30 days · Any engagement level
3,912
Query →
⚠️
Churn risk
Was Lv 10+ · No XP in 21 days
847
Re-engage →
Launch Intelligence

The fastest feedback loop in game marketing.

Your Discord community reacts to a launch within minutes. Levellr captures that signal, structures it, and delivers cited insights to your marketing team in near real time — so you can respond, adapt, and amplify within the launch window, not after it closes.

  • Monitor community reaction to trailers, launches, and announcements from the moment they go live
  • Identify the features and messaging generating the most organic excitement — and double down
  • Spot emerging concerns before they become public narrative — and get ahead of them
  • Distinguish a vocal minority from a genuine community-wide issue, with cited evidence
Social Listening Levellr AI Keyword Tracking
Launch day intelligence · Season 4
Live · T+6 hours
10:00 AM · Launch
Initial community reaction
Strong positive surge. Map and new characters driving excitement. 2,400 messages in first 30 min.
11:30 AM · Insight
Co-op mode breakout
Co-op generating 4× more conversation than any trailer feature. Recommend reactive social content.
1:45 PM · Alert
Battle pass pricing sentiment shift
Pricing pushback emerging from veteran segment. Loud but minority — 12% of voices. Monitor for escalation.
4:00 PM · Summary
Net: strong positive launch
78% positive sentiment. Two actionable signals: amplify co-op, address BP pricing proactively.
Discord member LTV vs non-Discord player
51%
Average marketing consent opt-in rate via Levellr (vs 2% industry standard)
10M+
Messages analysed monthly across Levellr's customer base
50+
Enterprise customers including Epic, Scopely, Krafton & Google
What marketing leaders say

Trusted by the teams making the decisions.

"

Levellr allowed us to get our Discord community on a growth trajectory by providing visibility on what activities actually drive growth, better understanding of overall sentiment, alongside support that has been responsive and helpful every single step.

Patrick Moran
Co-Founder, Look North World
"

Discord is a really powerful platform if harnessed properly, but it requires genuine expertise. We wouldn't be having the same levels of success and driving as much ROI without Levellr.

Dan Kruchkow
CMO, Crush Music
"

For years, the games industry has tried to connect community sentiment to commercial outcomes. Levellr has finally cracked the code — providing the missing link between engagement, retention, and spend.

Industry leader
Enterprise gaming studio
What our customers say

Trusted by the teams building on Discord.

Stop making campaign decisions
on assumptions.

See how game marketing teams use Levellr to understand their audience, de-risk launches, and prove community ROI — with real intelligence from the community they already have.