How PUBG Cut Community Reporting Time by 75% with Levellr
The Challenge: When a Community Outgrows Its Tools
Managing one of the world's most active gaming communities is no small feat. With over 434,000 members across North America, Europe, Russia, Turkey, and Latin America — and a CIS audience that alone accounts for more than 40% of their Western player base — PUBG's community team needed more than spreadsheets to stay on top of player sentiment.
As the Discord server scaled past 250,000 members, the complexity of managing community sentiment grew with it. Community Managers Dorian and Brian were working across a combination of bots, stat tools, and Excel sheets to track sentiment, compile weekly reports, and respond to rapidly evolving issues like anti-cheat complaints and patch-day feedback. What had worked at smaller scale now demanded more — more time, more coordination, and more manual effort than the team could sustainably absorb.
"It was all very chaotic… one channel said one thing and the other said another." — Dorian, Community Manager (West), PUBG
The real cost of the old approach:
~4–5 hours per week manually tracking and collecting sentiment across Discord.
~6–7 hours per week compiling the weekly sentiment report — including pulling screenshots and links as proof.
A separate moderation agency enlisted specifically to assist with sentiment collection, pulling moderators away from their core responsibilities.
Manual Discord searches required to catch targeted sentiment the moderators might miss — adding further hours to an already stretched workflow.
Multiple tools producing inconsistent, hard-to-reconcile data — with weekly reports translated into Korean, Chinese, and other languages for the LiveOps team in Korea. Accuracy wasn't optional.
The Solution: One Platform, Full Visibility
PUBG adopted Levellr to consolidate their community intelligence into a single, reliable platform. By centralising sentiment tracking, keyword monitoring, and engagement metrics in one place, the team eliminated the tool-switching, data inconsistencies, and manual overhead that had been eating into their week.
Rather than combing through Discord manually or waiting for moderator-compiled spreadsheets, Dorian and Brian could now surface specific sentiment in minutes — with the evidence-backed data their global organisation required.
"Levellr is kind of a community manager itself — better said, a coordinator. It's basically an assistant that's there 24/7. Whenever you want to do something, you can just have your Levellr assistant and it makes it easier."
The Results
Dramatic Time Savings
The impact on the team's workload was immediate and significant:
Tool Consolidation
Levellr replaced an existing user metrics tool entirely, reducing the number of platforms the team needed to manage and eliminating the conflicting data that had caused so much confusion. Moderators were freed from sentiment collection duties and returned to their core responsibilities.
Company-Wide Organisational Impact
The improved speed and reliability of community reporting didn't just benefit the community team — it elevated intelligence across the entire organisation. The LiveOps team in Korea uses these reports to review major themes and determine when to escalate issues to development and anti-cheat teams, giving global stakeholders clear, consistent visibility into the health of the Western community.
A Safeguard Against the Unknown
Perhaps the clearest measure of Levellr's value came when Dorian considered what life would look like without it:
"I wouldn't know how I could fit those hours in… something would have to give." — "The communication would suffer… and sentiment would most likely change in a negative way."
From Insight to Action: A Real-World Example
The value of centralised social listening goes beyond efficiency — it enables the team to turn community feedback into tangible product improvements. In October and November, Levellr's social listening capabilities were used to analyse anti-cheat sentiment across the community. Those insights were shared directly with PUBG's anti-cheat team and contributed to the development of a new Discord ticket workflow, launched on February 1st.
The result: greater transparency around cheating reports, and early signs of improved player sentiment as the community saw their concerns being heard and acted upon.
Because of Levellr, PUBG understands community sentiment faster and with proof — reducing weekly reporting from ~6–7 hours to ~1.5–2 hours while maintaining company-wide visibility across a 434,000-member AAA community.
Ready to cut reporting time and gain real community clarity?
Join PUBG and other leading studios using Levellr to turn Discord conversations into trusted, actionable intelligence — across every team in the business.