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Messaging: the secret ingredient to next level community engagement

• Written by Ben Barbersmith

Life as a content creator can be tricky. You work your cute lil’ socks off coming up with amazing ideas to create brilliant content to share with your community. You watch that piece of content grow from just a seed of an idea to a fully fledged masterpiece, and then you release it into the world. And then you wait.

It’s now in the hands of the Technology Gods. Will the algorithms like what you’ve done? Will you make it onto your fans feeds?

If there’s one thing the likes of Google and Facebook love, it’s algorithms. These algorithms decide who gets seen by the public and when, but it’s not information that these companies are terribly keen to share with content creators.

Seems a bit unfair, tbh.

What you need is a direct conversation with your fans, so you can keep them up-to-date about what you’re up to, and start finding out what makes them tick, too.

That’s tricky to do through existing platforms - it’s in a tech company’s best interest to keep the details of who’s engaging with you on the down low, even to you. But there is another way.

Meet Levellr. A clever piece of tech that allows you to invite your fans into a messaging community, so you can move away from complete reliance on your content platform of choice. Levellr does just that with clients from Fall Out Boy to Starbucks, driving real results by taking charge of messaging apps like Discord.

With Levellr’s CRM dashboard, you can see who all the members are in your community, who is the most engaged, and download your data via a CSV.
With Levellr’s CRM dashboard, you can see who all the members are in your community, who is the most engaged, and download your data via a CSV.

When you’ve got a direct line to your fans, you control the conversation. Whether you want to increase engagement with your existing audience, open up another revenue stream or have the flexibility to switch platforms and take your audience with you (we can’t see Instagram promoting a reel that says “Why I’m moving to TikTok and you should too!”).

Levellr is super-simple. All you have to do is create a messaging group (you can do that on Telegram, Discord or Slack), and then invite your fans to join.

From there, the stage is yours! Keep the group free and use it to chat, send content and see your fans talk to each other about your shared passion. Or create a paywalled group where you can charge fans to access exclusive content, like behind-the-scenes videos, watch-along events or live Q&A sessions. You can find out more about everything you can do with Levellr here.

And Levellr lets you do more than just speak to your fans directly - it allows you to understand exactly who they are. Find out what percentage of your fans have converted into the messaging group, how often they are engaging with the community, the demographics they fall into or even collect email addresses of the most engaged people in your community. With Levellr, you can get unbeatable insight into what and who makes up the community you’ve built.

Levellr gives Pro & Business customers access to a data dashboard that gives key insights & analytics on their community.
Levellr gives Pro & Business customers access to a data dashboard that gives key insights & analytics on their community.

A free Levellr subscription will let you run a messaging community of up to 500 members. But if you want to think bigger, or put a paywall in place so you can monetise your group via your superfans, you can do that for just $99 a month. You can charge community members a one-off payment, offer a subscription or even offer different tiers - Levellr gives you the freedom to make that call.

Start your community in seconds with our simple on-boarding process to put you back in the middle of the conversation with your fans.

Your superfans are waiting. Contact Levellr today to find out how you can build a community which works for your brand. Viva la revolution!