Feature — Keyword Tracking
Stop scrolling.
Track the terms
that actually matter.
Your Discord is a constant flow of conversation. Levellr's Keyword Tracking lets you monitor specific terms, measure campaign buzz, and surface issues the moment they emerge — without the endless manual scrolling.
"server crash"
Bug report spike
341 ↑ 284%
Spike detected — 2 hours ago
"Season 4"
Campaign tracker
2,841 ↑ 62%
"matchmaking"
Issue monitor
894 ↑ 41%
"Zephyr" (rival)
Competitor mention
127 → stable
What Keyword Tracking does
Pinpoint the exact messages and trends you need — without the noise.
Set up trackers for the terms that matter to your business, and let Levellr surface spikes, context, and the people behind the conversation — in real time.
Volume and trend tracking
See conversation volume for any term over time. Track campaign hashtags, character names, or feature updates and watch the trend lines respond in real time.
Message-level context
Every spike links directly to the conversations driving it. Back up your reports with actual player messages — not just a number — so stakeholders understand exactly what's happening.
Identify who's talking
See exactly who is discussing key topics. Find your most passionate advocates on a specific feature — or your most vocal critics on a recent bug — and act on what you find.
Issue Detection
Catch bugs and player frustration before they escalate.
Create trackers for terms like "bug", "crash", "lag", or "error" and get alerted the moment volume spikes. Jump directly into the conversations that triggered the alert — not a 24-hour-old report — so your Live Ops and support teams can respond before a minor issue becomes a community crisis.
- Detect spikes in bug or issue mentions within minutes of them happening
- Link directly to the triggering conversations to understand context immediately
- Distinguish a single vocal user from a widespread issue before escalating internally
- Reduce player churn by addressing "server lag" or "matchmaking error" fast
Live message feed — "server crash"
↑ 284% spike
😤
FrostByte
#bug-reports
2 min ago
third time today the server crashed mid-match, completely unplayable right now
⚠ Flagged — high frustration
🔥
px_drift
#general
4 min ago
anyone else getting server crashes since the patch? EU West seems especially bad
⚡
nova.plays
#bug-reports
6 min ago
just had a crash loading into the new map, lost all my progress. submitting a ticket but wanted to flag here too
🌙
echowren
#feedback
9 min ago
not a crash per se but the game freezes for 3–4 sec every time I enter a new zone since today's update
Campaign Measurement
See if your marketing is generating real conversation.
Track campaign hashtags, character names, event titles, or feature names to see exactly how much buzz your marketing efforts are generating within your community. Move beyond impressions and reach — measure whether your campaign actually landed where it matters most.
- Track campaign keywords across all channels from launch day
- See conversation volume trends day-by-day to measure momentum and decay
- Compare campaign performance side-by-side across multiple launches
- Prove marketing ROI to internal stakeholders with real conversation data
Campaign volume — "Season 4" vs "Season 3"
7-day comparison
Season 4 (current)
Season 3 (prior)
Day 1 launch
+45%
Day 2
+38%
Day 3
+22%
Day 4–7
+29%
Total 7-day mentions
2,841 vs 1,912 prior
Community Intelligence
Find your advocates, monitor rivals, and stay ahead of the narrative.
Keyword Tracking goes beyond just counting mentions. See exactly which members are driving conversation around specific topics — surfacing passionate advocates who could become ambassadors, and flagging competitor mentions before they become a migration trend.
- Spot passionate players discussing specific features — your next beta testers and ambassadors
- Monitor rival title mentions to detect early signs of player migration
- Track toxic terms and spam keywords to support proactive moderation
- Use keyword data alongside Segmentation to see which cohorts are driving specific conversations
Top contributors — "Season 4"
Last 7 days
1
🦅
Zephyr_K
Season 4, new map, patch notes
148
Ambassador
2
🌙
nova.plays
Season 4, battle pass, rewards
112
Ambassador
3
❄️
FrostByte
Season 4, balance changes, meta
94
Ambassador
4
⚡
px_drift
Season 4, new weapons, ranked
77
Rising star
5
🔥
Torchlight99
Season 4, lore, story recap
65
Rising star
How teams use it
A tracker for every team that cares about your community.
From Live Ops to marketing to moderation — keyword tracking gives every team an early warning system built around the language your players actually use.
Patch feedback analysis
Gauge immediate player reaction to balance changes, new features, and bug fixes the moment a patch drops. Track the specific terms your players use — not the ones you'd expect — and understand the real response before your next planning meeting.
Track "OP", "nerf", "broken", and character names together to map balance complaints by cohort within hours of a patch.
Campaign and launch ROI
Set up campaign trackers before a launch and watch the buzz build in real time. Measure whether your messaging is landing — or whether a different narrative is taking over — and report back to marketing leadership with actual conversation data.
Compare Season 4 launch conversation volume to Season 3 on a day-by-day basis to quantify campaign performance.
Competitor monitoring
Track rival titles being mentioned in your server. Know when players are comparing your game to a competitor, when migration signals start to appear, and which features are being cited as reasons to leave — so your product team can act on it.
Set a low-volume tracker for competitor names that alerts when mentions spike above baseline — an early warning of migration risk.
Proactive moderation
Track toxic terms, slurs, or spam phrases to surface harmful conversations before they escalate. Flag flagged content directly for your moderation team with context and channel — so they can act without having to scroll manually.
Build a toxicity tracker that alerts your mod team within minutes of a spike, with direct links to the triggering messages.
Questions
How Keyword Tracking works.
Everything you need to know before getting started.
How quickly does Keyword Tracking surface new mentions?
Keyword Tracking updates in near real time — typically within minutes of a message being posted in your Discord server. This is particularly valuable during patch launches or live events where you need to know what's happening right now, not tomorrow morning.
How is this different from just searching Discord manually?
Discord's native search is reactive — you have to know what to look for and when. Levellr's Keyword Tracking is proactive: it monitors continuously, tracks volume trends over time, surfaces spikes automatically, and links you directly to the context behind the numbers. It also lets you track multiple terms simultaneously and compare performance across time periods — something Discord search simply can't do.
How many keywords can I track at once?
There's no fixed limit on the number of trackers you can set up. Most teams run 5–20 active trackers covering bugs, campaigns, competitors, and community health terms simultaneously. Speak to our team about what's right for your server size and use case.
Can I use Keyword Tracking alongside Segmentation?
Yes. Once you've defined a Segmentation cohort — for example your top 5% most engaged members, or players who joined in the last 30 days — you can apply it to Keyword Tracking to see which specific groups are driving conversation around a term. This means you can tell whether a bug complaint is coming from your most valuable players or from new users, and respond accordingly.
Does Keyword Tracking only work on Discord?
Whilst Discord is Levellr's primary platform — where the volume of unstructured community data is uniquely rich — we also support additional platforms including Reddit and in-game chat data sources. Keyword tracking can be applied across all connected data sources.
Is Levellr enterprise-ready and secure?
Yes. Levellr is ISO 27001 compliant and built for secure, scalable deployment across large organisations. Unlike hobbyist bots, Levellr is designed to handle millions of messages and activity data while protecting user privacy and adhering to enterprise data standards.
Case studies
Keyword Tracking in the real world.
How teams use Levellr to surface the conversations that change their decisions.
Consumer Brand
How Sneak Energy Transformed Community Data into Business Strategy
Tracking specific product and brand conversation across Discord to surface structured intelligence that directly informed marketing and product decisions.
Read case study → Consumer TechGoogle Pixel Redefines Brand Loyalty with Discord Superfans
Using keyword and conversation signals to identify the most vocal and engaged community members — turning superfan energy into structured brand advocacy.
Read case study → Gaming StudioHow Look North World Uses Levellr to Revolutionise Game Development
Monitoring community conversation around specific features and builds to feed real player feedback directly into the development cycle — faster and more accurately than surveys.
Read case study →What our customers say
Trusted by the teams building on Discord.
Know the moment it matters.
See how Live Ops, product, and marketing teams use Levellr Keyword Tracking to surface the conversations that change their decisions — before it's too late to act.
