Your superfans are your
most powerful asset.
Start using them.
Levellr gives music labels and artists the tools to build thriving Discord fan communities — driving streams, chart campaigns, tour revenue, and first-party fan data that Spotify and Instagram can never give you.
Spotify owns your stream data. Instagram owns your audience. Discord is where you take it back.
Every platform gives artists reach but takes the relationship. Discord is the only place where fans choose to be there — and where the data, the insight, and the revenue flow back to you.
First-party fan data at 25× the industry opt-in rate
Levellr's GDPR-compliant landing pages collect marketing consent from fans joining the server. Average opt-in rate: 51% — compared to 2% on standard campaigns. These are the most engaged fans you'll ever have direct access to.
Discord fans stream 22 tracks per day on Spotify
Levellr's Spotify integration shows that community members stream an average of 22 tracks per day while on Discord. 62% of Levellr community users have Spotify connected — a direct, measurable streaming engine built into your server.
The fastest revenue channel you already have
Fall Out Boy's Discord community drove $2 million in ticket sales in under 24 hours. When your most devoted fans are all in one place and you know exactly what they want, release windows and tour launches move faster than anywhere else.
Superfans drive chart campaigns
Maisie Peters' Discord community was central to her chart campaign for The Good Witch — contributing to a No.1 album. Coordinated superfan streaming, presaves, and word-of-mouth from a tight-knit community outperforms passive social media reach every time.
~20,000 pieces of UGC per community per year — free
Levellr communities generate an average of 58 pieces of fan content every day — photos, videos, remixes, art. At £150 per piece of UGC market rate, that's £3M+ in community-generated content assets annually. Levellr surfaces the best automatically.
Real intelligence for real campaign decisions
Which cities want a tour date? Which track is resonating most? What do your most committed fans want next? Discord holds all of that — and Levellr's AI surfaces it in minutes rather than the guesswork that's defined music marketing for decades.
Own your audience. Don't rent it from a platform.
Every major streaming and social platform gives you reach — and takes the data. Levellr flips that dynamic. Custom branded Discord landing pages collect GDPR-compliant first-party data from fans the moment they join, with an average opt-in rate of 51% — 25× the industry standard. These are email addresses, consent, and fan profiles that belong to you.
- Custom-branded Discord landing pages that feel like joining an exclusive club, not filling in a form
- GDPR-compliant email collection and marketing consent at join — with an average 51% opt-in rate
- Fan profiles built over time: streaming habits, location, engagement level, purchase behaviour
- Connect Spotify to reward fans for streaming — and measure the direct impact on play counts
- Use Segmentation to build precise audience cohorts: top streamers, tour city demand, superfan tier
Coordinate your most committed fans at the exact moment it matters.
Chart campaigns run on timing and coordination. A Discord server full of superfans who are already engaged, already streaming, and already talking to each other is the most powerful chart campaign tool in music. Levellr helps you activate them at the right moments — from pre-save campaigns to drop-day listening parties to streaming pushes.
- Reward pre-saves and streaming actions with XP — creating genuine fan motivation, not spam
- Run coordinated listening parties across multiple cities and time zones, all managed from Discord
- Schedule drop-day announcements, listening guides, and exclusive content drops automatically
- Real-time AI insight on which tracks are landing, which are generating the most organic hype
- Surface UGC reactions, fan theories, and album content to amplify on your owned channels
Understand what your fans care about — before you make the wrong call.
Which cities want a tour date? Which track is already being talked about as a fan favourite before you've even decided on the single? What's exciting your most committed fans that isn't showing up in your streaming analytics? Levellr's AI turns your Discord into a real-time focus group — with cited answers drawn from real fan conversations.
- Ask anything about your fanbase in plain English and get cited, structured answers
- Track tour demand by city — let fan conversation data inform your routing
- Understand which tracks, visuals, and content are generating organic fan excitement
- Identify your most influential superfans — the ones bringing in new members and driving streams
- Monitor sentiment around collaborations, features, and creative decisions in real time
Trusted by the teams building the future of fan communities.
Levellr works with Atlantic, Warner, RCA, Island, Geffen, Interscope and the teams behind some of the world's biggest artists.
Discord is an exciting platform, especially for an artist with such an engaged fanbase as Fred again.., but we wouldn't have had such promising levels of community growth and engagement without Levellr. Their tools are invaluable for data and insights, and the team also go the extra mile to help with strategy and moderation.
The music industry has collectively talked about Discord being a home for their artists' superfans over the past 24 months, but they've not been able to prove it with data. The numbers we've seen from our Spotify integration are eye-popping and show a significant habit of streaming when hanging out on Discord.
Having easily accessible superfan streaming data at your fingertips is an incredibly powerful tool. The ability to gain deeper insights into what our superfans are listening to, identify the top streamers and reward them for their fandom is just one way we are utilising this feature.
Real results from real artist campaigns.
How labels and artists have used Levellr to drive streams, chart positions, ticket revenue, and genuine fan communities.
How Fred again.. used Discord to grow into a global artist
From intimate listening parties across 18 cities to last-minute guestlist additions at Lollapalooza — how Fred and his team used Levellr to build a community that became central to his entire creative and touring identity, driving one of the most engaged fan communities in music.
Read case study → Music · Island RecordsHow Discord helped Fall Out Boy sell $2M in tickets in under 24 hours
Using Levellr's ticketing integration and a coordinated Discord community launch to activate the most committed fanbase at the exact moment the presale window opened — converting community engagement directly into measurable revenue.
Read case study →How Maisie Peters used Discord and Levellr to get her first No.1 album
Coordinating superfan streaming, presaves, and chart week activation to help The Good Witch reach No.1 — with Discord as the engine of the entire campaign, and Levellr providing the tools to make it run.
Read case study → All music case studiesFred again.., Conan Gray, Gorillaz, PinkPantheress and more
Levellr works with Atlantic, Warner, RCA, Island, Geffen, and Interscope — and artists from emerging acts to global headliners. See the full case study library.
See all case studies →Every Levellr feature — built for your music campaigns.
From fan intelligence that informs your creative decisions, to tools that activate your community at every key moment in a release cycle.
Levellr AI
Ask anything about your fanbase — which cities want tour dates, which track is the fan favourite, who your most influential superfans are. Cited answers in minutes.
Learn more →Social Listening
Track fan sentiment around releases, collaborations, and campaigns in real time. Understand what's generating organic excitement and what needs addressing.
Learn more →Levelling & Rewards
Reward fans for streaming, pre-saving, and participating — with XP linked directly to Spotify activity. Turn passive listeners into committed superfans with genuine incentives.
Learn more →Segmentation
Build cohorts of your top streamers, tour city fans, or presave completers. Understand each group individually and activate them with the right messages at the right time.
Learn more →Scheduler
Plan your entire release week content in advance — midnight drops, drop-day listening guides, chart update posts, streaming push announcements — all automated.
Learn more →Keyword Tracking
Track track names, album titles, and campaign keywords in real time. See which moments generate spikes and jump directly into the conversations creating them.
Learn more →Trusted by the labels and artists building on Discord.
Your superfans are waiting.
Give them a home worth staying in.
See how music labels and artists use Levellr to build fan communities that drive streams, chart campaigns, tour revenue, and first-party data — all from a single Discord server.
